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THE BUSINESS

The final business model is robust, with the Iungo Kettle breaking even by Q3 Year Two, with a Net Present Value of £1.96M by Year 3 when sold through traditional channel such as shop, with a margin of 60% for the business.

Current estimates put the Supply Chain costs at £10.35, which puts RRP at a minimum of £53, but market analysis says predicts the price point to be at least £70, with similarly priced products sitting at over £100.