FINAL LOCK-DOWN OF THE BRAND AND ITS DEMOGRAPHIC TO INFORM THE FINAL DESIGN DIRECTION
With a skeleton design in place, a full lock down on the target demographic and environment was made.
This facilitated the development of a demographic analysis (what the target consumer desires and believes); dissection of the current market space and where the space for a new brand existed; and the creation of brand principles to generate an aligned and coherent brand message from the design, to packaging and communication.
Full brand document available here (12mb)
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